History of the Aperitif

PAMPELLE’S RUBY RED GRAPEFRUIT ADVENTURE: APERITIF'S GLAMOROUS TALE

Once upon a time, on the sun-kissed island of Corsica, our signature Ruby Red Grapefruit aperitif was born – a concoction bursting with natural botanicals and zesty citrus bliss. But hey, let's not forget, the aperitif scene itself is a grand narrative with roots way back in time. So, gather 'round for the captivating story of aperitifs, from their humble beginnings to global adoration!

THE APERITIF DECODED

Before we dive into its epic past, let's uncork the secret of an aperitif: it's that delightful pre-meal drink, dry and light, meant to tickle your taste buds and get you excited for what’s to come. Think bittersweet liqueurs, sparkly wines, and dry whites – a tantalising tease before the feast!

ANCIENT WINKS AT THE APERITIF

Flashback to the fifth century, when Saint Diadochus Of Photiki had thoughts on these drinks. His sage advice on 'disciplining the organs' with aperitifs might raise an eyebrow or two – a cheeky historical tidbit, wouldn't you say?

CARPANO: APERITIF'S PIONEER

Fast forward to the Age of Enlightenment and meet Antonio Benedetto Carpano, an Italian distiller with a knack for flavour. His magic potion, a spiced fortified wine, was the perfect answer for the ladies of Turin craving something beyond red wine. That's right, Carpano birthed vermouth and sparked the aperitif revolution!

APERITIF'S EUROPEAN ESCAPADE

In Italy, aperitifs became all the rage in the 19th century, adorning the chic cafes of Turin, Rome, and beyond. Martini & Rossi joined the vermouth race, adding sweet and dry renditions to the mix.

Meanwhile, across the French border, Joseph Dubonnet crafted a tasteful solution to bitter quinine. His wine-based elixir not only battled malaria but also won the hearts of Queen Elizabeth II and many more!

APERITIF AROUND THE GLOBE

The 20th century saw aperitifs crossing oceans, seducing the taste buds of the United States and beyond. But hey, their European charm remains intact, taking centre stage in the aperitivo hours of Italy and ‘L’heure de l’apéro’ in France.

AN APÉRO TO REMEMBER

Imagine the scene: ‘L’heure de l’apéro’, that magical pre-dinner window where friends unwind, nibble, and sip something exquisite like our Pampelle Grapefruit aperitif. Care to join the delicious fun? 🍹✨